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Top 5 tips for returning to University

There are not many things that are harder to do when you’re young then get back into the swing of university after 3 months off. Suddenly you’re being forced to sit still for 2 hours whilst the sun shines outside and spend your entire first week being read unit outlines and taken through what is expected of you in the course. The thing is though, that the way in which you apply yourself to university in those first couple of weeks does ...

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What do you enjoy doing?

We came across this great video and wanted to share it with you. Don't feel like you have to be a specialist, as you will hear from Brett Rolfe from naked Communications, generalists are just as important. I think the other important thing to take from this talk is a lesson Brett learnt about choosing a career. When doing a job, identify what you enjoy doing and then work out how you can do more of that. And this is why internships ...

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Coles and Woolworths Copy-Cat Competition

Last night, I was part of the studio audience for the ABC advertising show, ‘The Gruen Transfer’. Now into its 4th season, the advertising show critiques ads by the likes of Todd Sampson, renowned for his qwerky t-shirts and Russel Howcroft, an advertiser who isn’t afraid to express his opinions. And tonight was no exception! The first episode focused on the price wars between Australia’s two major retailers Coles and Woolworths, as well as the carbon tax ad which I’ll leave ...

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Life as a Marketing Graduate: Part 5 – Land that ultimate graduate job, the uni club way

Being involved in a Business club or society can lead to a world of opportunity, connections and fun experiences… I was fortunate to land a Marketing Graduate position with Kimberly-Clark, an FMCG company who owns brands like Kleenex, Huggies, Viva and U by Kotex. The graduate program runs for 12 months and includes rotations in the three marketing divisions; Adult and Feminine Care (AFC), Baby and Child Care (BCC) and Family Care (FC). The program also includes additional rotations within Category ...

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Life as a Marketing Graduate: Part 4 – True Improvised Acting

The other day I was talking to a friend about a course he recently completed in Theatrical Improvisation. As I listened to David’s experience with the intensive 8-week course, I thought how useful a course like improvised acting could be for a grad. The course involved stepping out of your comfort zone. You had to stand on stage in silence with many beady eyes staring at you in anticipation. There were various exercises you had to perform to the best of ...

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Exam study tips to help get you through any exam period

Is it just me or does exam time seem to be coming around quicker every semester!? Well whether you are already finished your exams or just beginning them, the marketing lowdown team have compiled a list of our best study tips to help see you through: Be organised before the exam period begins This is about more than turning up to classes and doing your assignments. It’s about having all your notes printed out before your last week of classes. Go through ...

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Top 5 tips for returning to University

Tweet There are not many things that are harder to do when you’re young then get back into the swing of university after 3 months off. Suddenly you’re being forced to sit still for 2 hours whilst the sun shines outside and spend your entire first week being read unit outlines and taken through what […]

1 comment Read the full article →

What do you enjoy doing?

Tweet We came across this great video and wanted to share it with you. Don’t feel like you have to be a specialist, as you will hear from Brett Rolfe from naked Communications, generalists are just as important. I think the other important thing to take from this talk is a lesson Brett learnt about […]

0 comments Read the full article →

Coles and Woolworths Copy-Cat Competition

Tweet Last night, I was part of the studio audience for the ABC advertising show, ‘The Gruen Transfer’. Now into its 4th season, the advertising show critiques ads by the likes of Todd Sampson, renowned for his qwerky t-shirts and Russel Howcroft, an advertiser who isn’t afraid to express his opinions. And tonight was no […]

0 comments Read the full article →

Life as a Marketing Graduate: Part 5 – Land that ultimate graduate job, the uni club way

Tweet Being involved in a Business club or society can lead to a world of opportunity, connections and fun experiences… I was fortunate to land a Marketing Graduate position with Kimberly-Clark, an FMCG company who owns brands like Kleenex, Huggies, Viva and U by Kotex. The graduate program runs for 12 months and includes rotations […]

2 comments Read the full article →

Going beyond rational product benefits…

Tweet In the current world of cluttered advertising, marketers need to do more than communicate their product’s functional benefits. Especially in categories where there is no ‘new news’ or product innovation, NPD (new product development) as marketers would call it. Picture this scenario: You’re a brand manager of paper towel. The only innovation that has […]

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Life as a Marketing Graduate: Part 4 – True Improvised Acting

Tweet The other day I was talking to a friend about a course he recently completed in Theatrical Improvisation. As I listened to David’s experience with the intensive 8-week course, I thought how useful a course like improvised acting could be for a grad. The course involved stepping out of your comfort zone. You had […]

0 comments Read the full article →

Exam study tips to help get you through any exam period

Tweet Is it just me or does exam time seem to be coming around quicker every semester!? Well whether you are already finished your exams or just beginning them, the marketing lowdown team have compiled a list of our best study tips to help see you through: Be organised before the exam period begins This […]

0 comments Read the full article →

Life as a Marketing Graduate: Part 3 – The Missing Category

Tweet I thought it would be a good idea to share key insights I’ve learnt in each graduate rotation, to show how marketing is interlinked to various departments within an FMCG company. In the last week, I’ve had at least 5 people, both friends and colleagues interestingly, ask me what the Category Management role is […]

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Life as a Marketing Graduate: Part 2 – Home Sweet Home?

Tweet I thought I would continue Part 2 of the Marketing Grad series with some advice on adjusting to new rotations, new departments, new colleagues and importantly new managerial styles. I am currently in my third rotation with Kimberly-Clark, most commonly known as the company who invented Kleenex tissues and Huggies nappies. I spent my […]

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Life as a Marketing Graduate: Part 1 – Over-achieving in the wrong direction

Tweet A marketing graduate position is like starting a new job with every rotation. Depending on the program, whether it’s with an FMCG (fast moving consumer goods company) or not, you will be faced with different managerial styles that you will need to adjust to. So the question is, how do you want to come […]

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