February 2011

Ad of the Week: California Misconceptions

Tweet I really enjoyed this ad and think it’s really effective and a very clever use of humour! With an all-star cast including Betty White, Kim Kardashian, Olympic skier Shannon Bahrke, chef Michael Chiarello, LA Philharmonic conductor Gustavo Dudamel, and musicians Jonas Brothers and Jason Mraz. I think it does a good job of showing […]

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The ‘Placebo purchasing effect’

Tweet I recently became inspired by Seth Godin’s blog post, ‘Ethical placebos’. Godin’s article discusses the emotional benefits that are tied to purchases, which often outweigh the product or service’s functional benefits. The placebo effect links to consumers giving a product a unique perceived benefit that extends far beyond the product’s main use. So I […]

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Life as an Intern – Part 2: Getting out the Starting Blocks

Tweet In the first instalment of this look into the happenings and goings-on of an internship, I stepped out the process from job hunting to receiving the congratulatory phone call of the HR manager. It’s time to move onto the next stage, the first days on the job. I’ve pulled together the thoughts and experiences […]

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The unity between internal marketing and HR…

Tweet I have recently been intrigued by the vital role that internal marketing plays within the firm, which is often devalued and should be given a higher ranking of importance in the strategic marketing plan. I hold the view that Marketing and HR should be united to support both departments’ strategic goals. This would assist […]

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The Importance of Social Networking Etiquette

Tweet Speaking to many students I was surprised at how many didn’t know about customising their privacy settings in Facebook or the dangers of adding everyone that requests an invite. So just how important is it for people to be aware of these types of things? Should it be part of the curriculum for students […]

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Creating or satisfying needs?

Tweet “If you only give people what they already want, someone else will give them what they never dreamed possible.” – Saatchi and Saatchi I have recently been intrigued with the nature of relying on marketing research to determine marketing strategy. Throughout my university studies, market research was portrayed as the defining tool which exposes […]

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Life as an Intern – Part 1

Tweet There comes a time in a uni student’s life when the realisation hits that you have to grow up and get a real job. Fast. For most, that entails swooning over their recently awarded graduation certificate and sending out a sparse resume to anyone who seems remotely interested in hiring a grad with no […]

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