March 2011

Top 8 tips to engage with Social Media

Tweet With the digital revolution taking us by storm, I thought I would share 8 Social Media tips that are somewhat unique, and somewhat ignored in marketing strategy. 1) Social media as a customer service tool – FB and Twitter allow consumers to provide their feedback, complaints and suggestions in relation to the brand. As […]

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The big decision: Agency vs. Client side?

Tweet As the title suggests, this topic is quite vast and topical in nature considering the ever-changing media mix. So having worked in various agency positions in the past (Millward Brown, Edelman Public Relations and pureprofile online market research) and currently working for my first marketing role on the client side with Kimberly-Clark or KCA, […]

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Ad of the Week: Snowball – Coca-Cola Commercial

Tweet This week I have chosen an ad from last year that I recently came across. This was Coca-Cola’s global Olympic TV commercial in 2010, named “Snowball” and made it’s debut during the season premiere of American Idol. This coca cola ad is fantastic at representing the message coca cola are trying to convey with their […]

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Don’t be the best, be different!

Tweet Ever heard the quote – “If you can’t beat them, join them” ?, what if this advice was ill conceived and an attempt to justify the creator’s lack of creativity and innovation? Many of us have a competitive streak that forces us to want to compete with the No. 1 in our field of […]

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Life as an Intern – Part 3: Networking

Tweet Networking: Making the most of the people around you There’s seems to be one thing that comes up every time I talk to someone about work, whether they are a colleague or not; networking. My uni encouraged it, my workmates recommended it, and if my work email inbox is anything to go by, the […]

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