May 2011

Life as a Marketing Graduate: Part 3 – The Missing Category

Tweet I thought it would be a good idea to share key insights I’ve learnt in each graduate rotation, to show how marketing is interlinked to various departments within an FMCG company. In the last week, I’ve had at least 5 people, both friends and colleagues interestingly, ask me what the Category Management role is […]

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Life as a Marketing Graduate: Part 2 – Home Sweet Home?

Tweet I thought I would continue Part 2 of the Marketing Grad series with some advice on adjusting to new rotations, new departments, new colleagues and importantly new managerial styles. I am currently in my third rotation with Kimberly-Clark, most commonly known as the company who invented Kleenex tissues and Huggies nappies. I spent my […]

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Life as a Marketing Graduate: Part 1 – Over-achieving in the wrong direction

Tweet A marketing graduate position is like starting a new job with every rotation. Depending on the program, whether it’s with an FMCG (fast moving consumer goods company) or not, you will be faced with different managerial styles that you will need to adjust to. So the question is, how do you want to come […]

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