July 2011

Coles and Woolworths Copy-Cat Competition

Tweet Last night, I was part of the studio audience for the ABC advertising show, ‘The Gruen Transfer’. Now into its 4th season, the advertising show critiques ads by the likes of Todd Sampson, renowned for his qwerky t-shirts and Russel Howcroft, an advertiser who isn’t afraid to express his opinions. And tonight was no […]

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Life as a Marketing Graduate: Part 5 – Land that ultimate graduate job, the uni club way

Tweet Being involved in a Business club or society can lead to a world of opportunity, connections and fun experiences… I was fortunate to land a Marketing Graduate position with Kimberly-Clark, an FMCG company who owns brands like Kleenex, Huggies, Viva and U by Kotex. The graduate program runs for 12 months and includes rotations […]

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Going beyond rational product benefits…

Tweet In the current world of cluttered advertising, marketers need to do more than communicate their product’s functional benefits. Especially in categories where there is no ‘new news’ or product innovation, NPD (new product development) as marketers would call it. Picture this scenario: You’re a brand manager of paper towel. The only innovation that has […]

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Life as a Marketing Graduate: Part 4 – True Improvised Acting

Tweet The other day I was talking to a friend about a course he recently completed in Theatrical Improvisation. As I listened to David’s experience with the intensive 8-week course, I thought how useful a course like improvised acting could be for a grad. The course involved stepping out of your comfort zone. You had […]

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