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Top 5 tips for returning to University

There are not many things that are harder to do when you’re young then get back into the swing of university after 3 months off. Suddenly you’re being forced to sit still for 2 hours whilst the sun shines outside and spend your entire first week being read unit outlines and taken through what is expected of you in the course. The thing is though, that the way in which you apply yourself to university in those first couple of weeks does ...

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What do you enjoy doing?

We came across this great video and wanted to share it with you. Don't feel like you have to be a specialist, as you will hear from Brett Rolfe from naked Communications, generalists are just as important. I think the other important thing to take from this talk is a lesson Brett learnt about choosing a career. When doing a job, identify what you enjoy doing and then work out how you can do more of that. And this is why internships ...

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Coles and Woolworths Copy-Cat Competition

Last night, I was part of the studio audience for the ABC advertising show, ‘The Gruen Transfer’. Now into its 4th season, the advertising show critiques ads by the likes of Todd Sampson, renowned for his qwerky t-shirts and Russel Howcroft, an advertiser who isn’t afraid to express his opinions. And tonight was no exception! The first episode focused on the price wars between Australia’s two major retailers Coles and Woolworths, as well as the carbon tax ad which I’ll leave ...

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Life as a Marketing Graduate: Part 5 – Land that ultimate graduate job, the uni club way

Being involved in a Business club or society can lead to a world of opportunity, connections and fun experiences… I was fortunate to land a Marketing Graduate position with Kimberly-Clark, an FMCG company who owns brands like Kleenex, Huggies, Viva and U by Kotex. The graduate program runs for 12 months and includes rotations in the three marketing divisions; Adult and Feminine Care (AFC), Baby and Child Care (BCC) and Family Care (FC). The program also includes additional rotations within Category ...

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Life as a Marketing Graduate: Part 4 – True Improvised Acting

The other day I was talking to a friend about a course he recently completed in Theatrical Improvisation. As I listened to David’s experience with the intensive 8-week course, I thought how useful a course like improvised acting could be for a grad. The course involved stepping out of your comfort zone. You had to stand on stage in silence with many beady eyes staring at you in anticipation. There were various exercises you had to perform to the best of ...

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Exam study tips to help get you through any exam period

Is it just me or does exam time seem to be coming around quicker every semester!? Well whether you are already finished your exams or just beginning them, the marketing lowdown team have compiled a list of our best study tips to help see you through: Be organised before the exam period begins This is about more than turning up to classes and doing your assignments. It’s about having all your notes printed out before your last week of classes. Go through ...

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Top 8 tips to engage with Social Media

Tweet With the digital revolution taking us by storm, I thought I would share 8 Social Media tips that are somewhat unique, and somewhat ignored in marketing strategy. 1) Social media as a customer service tool – FB and Twitter allow consumers to provide their feedback, complaints and suggestions in relation to the brand. As […]

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The big decision: Agency vs. Client side?

Tweet As the title suggests, this topic is quite vast and topical in nature considering the ever-changing media mix. So having worked in various agency positions in the past (Millward Brown, Edelman Public Relations and pureprofile online market research) and currently working for my first marketing role on the client side with Kimberly-Clark or KCA, […]

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Ad of the Week: Snowball – Coca-Cola Commercial

Tweet This week I have chosen an ad from last year that I recently came across. This was Coca-Cola’s global Olympic TV commercial in 2010, named “Snowball” and made it’s debut during the season premiere of American Idol. This coca cola ad is fantastic at representing the message coca cola are trying to convey with their […]

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Don’t be the best, be different!

Tweet Ever heard the quote – “If you can’t beat them, join them” ?, what if this advice was ill conceived and an attempt to justify the creator’s lack of creativity and innovation? Many of us have a competitive streak that forces us to want to compete with the No. 1 in our field of […]

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Life as an Intern – Part 3: Networking

Tweet Networking: Making the most of the people around you There’s seems to be one thing that comes up every time I talk to someone about work, whether they are a colleague or not; networking. My uni encouraged it, my workmates recommended it, and if my work email inbox is anything to go by, the […]

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Ad of the Week: California Misconceptions

Tweet I really enjoyed this ad and think it’s really effective and a very clever use of humour! With an all-star cast including Betty White, Kim Kardashian, Olympic skier Shannon Bahrke, chef Michael Chiarello, LA Philharmonic conductor Gustavo Dudamel, and musicians Jonas Brothers and Jason Mraz. I think it does a good job of showing […]

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The ‘Placebo purchasing effect’

Tweet I recently became inspired by Seth Godin’s blog post, ‘Ethical placebos’. Godin’s article discusses the emotional benefits that are tied to purchases, which often outweigh the product or service’s functional benefits. The placebo effect links to consumers giving a product a unique perceived benefit that extends far beyond the product’s main use. So I […]

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Life as an Intern – Part 2: Getting out the Starting Blocks

Tweet In the first instalment of this look into the happenings and goings-on of an internship, I stepped out the process from job hunting to receiving the congratulatory phone call of the HR manager. It’s time to move onto the next stage, the first days on the job. I’ve pulled together the thoughts and experiences […]

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The unity between internal marketing and HR…

Tweet I have recently been intrigued by the vital role that internal marketing plays within the firm, which is often devalued and should be given a higher ranking of importance in the strategic marketing plan. I hold the view that Marketing and HR should be united to support both departments’ strategic goals. This would assist […]

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The Importance of Social Networking Etiquette

Tweet Speaking to many students I was surprised at how many didn’t know about customising their privacy settings in Facebook or the dangers of adding everyone that requests an invite. So just how important is it for people to be aware of these types of things? Should it be part of the curriculum for students […]

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