Your Career and Personal Brand

What do you enjoy doing?

Tweet We came across this great video and wanted to share it with you. Don’t feel like you have to be a specialist, as you will hear from Brett Rolfe from naked Communications, generalists are just as important. I think the other important thing to take from this talk is a lesson Brett learnt about […]

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Life as a Marketing Graduate: Part 5 – Land that ultimate graduate job, the uni club way

Tweet Being involved in a Business club or society can lead to a world of opportunity, connections and fun experiences… I was fortunate to land a Marketing Graduate position with Kimberly-Clark, an FMCG company who owns brands like Kleenex, Huggies, Viva and U by Kotex. The graduate program runs for 12 months and includes rotations […]

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Life as a Marketing Graduate: Part 4 – True Improvised Acting

Tweet The other day I was talking to a friend about a course he recently completed in Theatrical Improvisation. As I listened to David’s experience with the intensive 8-week course, I thought how useful a course like improvised acting could be for a grad. The course involved stepping out of your comfort zone. You had […]

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Life as a Marketing Graduate: Part 3 – The Missing Category

Tweet I thought it would be a good idea to share key insights I’ve learnt in each graduate rotation, to show how marketing is interlinked to various departments within an FMCG company. In the last week, I’ve had at least 5 people, both friends and colleagues interestingly, ask me what the Category Management role is […]

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Life as a Marketing Graduate: Part 2 – Home Sweet Home?

Tweet I thought I would continue Part 2 of the Marketing Grad series with some advice on adjusting to new rotations, new departments, new colleagues and importantly new managerial styles. I am currently in my third rotation with Kimberly-Clark, most commonly known as the company who invented Kleenex tissues and Huggies nappies. I spent my […]

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Life as a Marketing Graduate: Part 1 – Over-achieving in the wrong direction

Tweet A marketing graduate position is like starting a new job with every rotation. Depending on the program, whether it’s with an FMCG (fast moving consumer goods company) or not, you will be faced with different managerial styles that you will need to adjust to. So the question is, how do you want to come […]

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The big decision: Agency vs. Client side?

Tweet As the title suggests, this topic is quite vast and topical in nature considering the ever-changing media mix. So having worked in various agency positions in the past (Millward Brown, Edelman Public Relations and pureprofile online market research) and currently working for my first marketing role on the client side with Kimberly-Clark or KCA, […]

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Don’t be the best, be different!

Tweet Ever heard the quote – “If you can’t beat them, join them” ?, what if this advice was ill conceived and an attempt to justify the creator’s lack of creativity and innovation? Many of us have a competitive streak that forces us to want to compete with the No. 1 in our field of […]

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Life as an Intern – Part 3: Networking

Tweet Networking: Making the most of the people around you There’s seems to be one thing that comes up every time I talk to someone about work, whether they are a colleague or not; networking. My uni encouraged it, my workmates recommended it, and if my work email inbox is anything to go by, the […]

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Life as an Intern – Part 2: Getting out the Starting Blocks

Tweet In the first instalment of this look into the happenings and goings-on of an internship, I stepped out the process from job hunting to receiving the congratulatory phone call of the HR manager. It’s time to move onto the next stage, the first days on the job. I’ve pulled together the thoughts and experiences […]

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