Life as a Marketing Graduate: Part 5 – Land that ultimate graduate job, the uni club way

by Marketing Lowdown on July 23, 2011

Being involved in a Business club or society can lead to a world of opportunity, connections and fun experiences…

I was fortunate to land a Marketing Graduate position with Kimberly-Clark, an FMCG company who owns brands like Kleenex, Huggies, Viva and U by Kotex. The graduate program runs for 12 months and includes rotations in the three marketing divisions; Adult and Feminine Care (AFC), Baby and Child Care (BCC) and Family Care (FC). The program also includes additional rotations within Category Management, Sales, Finance, Innovation and the advertising agencies. In other words, a program that provides excellent exposure to all elements of a global corporation.

In the 4 months I have been with Kimberly-Clark, I have enjoyed working on tangible projects within the Marketing and Category Management teams. The ability to drive innovative projects with minimal guidance has helped to improve my time management, attention to detail and communication skills. Being involved in key meetings with Senior Managers across different departments teaches you practical, on the job skills that you really cannot learn in lectures or tutorials. However, there is certainly a strong correlation to the practical skills you learn through uni club involvement…

Looking back at my time at Sydney University, my extra-curricular activity as President of the Sydney Marketing Society (SMS) certainly gave me the extra advantage in the graduate recruitment rounds. Taking on this leadership role within a society transpired into invaluable teamwork and communication skills gained. This experience gave me a head start entering into the corporate workforce, or the “real world” as some call it. The majority of industries, in particular marketing, are team based and you really need to be self-aware of your talents and know how to support and actively contribute towards a team.

When asked what the three most influential things about being part of a uni club were, I decided on growth, connections and rewards. I grew as an individual from the initial stages of nominating myself for the leadership role through to coordinating and motivating the SMS team to run success marketing careers events such as Digitalism and The Mad Men of Marketing.  I made close connections with the SMS leadership team who have gone on to land impressive graduate positions. Not to mention the contacts you make when organising guest speakers in the industry (Google, Unilever, Edelman and more!). Lastly, I felt rewarded that I made the most of my university experience and united passionate marketers together.

My advice for any student interested in taking part in a uni club or society is to take the leap to nominate yourself for a role. It doesn’t have to be one of the main positions, every role comes with responsibility and ownership. Uni club involvement particularly in your field of study is as good as, if not better, than an internship. So take on a uni club or society leadership position and see the world of opportunities unravel…

[This article was published in the University of Sydney Business School Newsletter, June edition]

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Written by: Natalie Waser (Marketing Industry Specialist here at Marketing Lowdown!)

Natalie is engrossed by marketing at all levels – from critiquing television ads, to assessing in-store promotions to debating PR stunts.

Before commencing her Marketing Graduate role with Kimberly-Clark, the fast moving consumer goods company who invented Kleenex and Huggies brands, she completed various internships in PR, digital media and market research. She is driven by her imagination to test marketing norms and create new brand experiences.

On Marketing Lowdown, Natalie reflects on her experience as a marketing grad to bring you helpful tips to make your transition from university student to full-time worker all that little bit easier.

University: University of Sydney, Sydney
Degree: Bachelor of Economics and Social Science (Marketing and Industrial Relations and Human Resources)
Graduated: April 2011
Works as: Consumer Marketing Graduate at Kimberly-Clark Australia
Can be found on: LinkedIn

You can also read about Natalie on our ‘Meet the Team’ page!

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